Tag: VWV

Sounds like the wallflower World of Beer as we knew it is no longer as VWV and partners transform the one dimensional tourist spot into a 3D surround sound experience.  Multi-disciplinary creative teams are a growing phenomenon the world over, we imagine a 'communications rejuvenation' project was an interesting challenge for an experiential communications company that largely works with temporary communications models and platforms, we wish we had been a part of the team!  At R25 entry, get down to Newtown and soak up the World of Beer, see VWV's JOVAphoto story of the World of Beer here .  Read all about the VWV approach as they rose to the task:  In today’s modern world, marketers are faced with many challenges. Not only are consumer segments and tastes markets fragmenting faster than ever before, but the traditional advertising principles are no longer producing the results as they used to. This is most likely due to the considerable product, communication and channel clutter the market is facing.

VWV rocked their 25th (!) birthday party in glamorous style at the beautifully refurbished Alexander Theatre in Braamfontein, Johannesburg. See more photo's on VWV's JOVAFlickr set here.