Breast Friends - Support the Initiative.
Today we're doing our bit for Breast Cancer by filling you in on what we believe is a double whammy of a fabulous concept in aid of 'raising awareness and funds in support of breast cancer' in South Africa. The first initiative is the life-saving 'Mobile Breast Check Unit', a mobile breast cancer screening unit that travels around our rural areas educating women about the importance of breast self-examination and early detection of breast cancer, further increasing access to life saving information among rural women. OF COURSE, for this Mobile Breast Check Unit to be able to spread the word, it needs funding, this is where the inspirational Design For Life campaign comes in:
JOVA Juice: Picnic 2008 reviewed
In a JOVA first we attended a festival virtually, thanks to two cyberspace souls that were able to Represent us at the last minute at the PICNIC Crossmedia creative festival in Amsterdam last week. They've kindly blogged the highlights for us, big shout outs and thanks go to Laetitia Dam
and Bertrand Robinne
for hanging out on our behalf. Of special interest to us was the Suprising Africa
day, that they covered in detail for us. See their photo-story here
(video still to come) and read their review below:
A new Ecosystem conference
Being music lovers we first stepped in the Flexbar where “A New Music
Ecosystem” conference took place. “The music industry is changing.
Artists and developers everywhere are working on new ways of connecting
fans and bands and developing new businesses along the way”. As MySpace
users we were mostly interested in the presentation of new Music
websites. The one that caught our ears was Twones
introduced by the
dynamic and young Tim Heineke. Twones is a music service and a new way
to store, organize, find & share music played all over the web
Diesel's XXX 30th birthday bash
It's a mammoth project, 17 parties in 17 cities
around the world taking place at the same time, all on the 11th October, featuring a juicy global line up
- Bloc Party in Paris, Mark Ronson and Supergrass in London, M.I.A, N*E*R*D and Hotchip in New York (but of course) and Earth, Wind and Fire (!) in Barcelona...to cite but a few. Diesel is celebrating their 30th birthday with aplomb at their 'unparalleled, astonishing XXX parties'. The hilarious, super riské Diesel XXX video
has to take the (birthday) cake - if the parties are going to be anything like the video, be scared, very scared. Nice one Diesel. Just a pity there's no bash in Africa. But I guess we can't have it all.
Masai Barefoot Technology
How COOL are these Masai-warrior inspired shoes? Just looking at them makes me feel more comfortable. Based on "Masai Barefoot Technology", the shoes, Swiss shoe designer Karl Müller may be radically challenging the future of shoes with his appealing 'physiological footwear' approach drawn from years of research of Masai and Korean warrior feet and walking (on very hard uncomfortable ground). More than a million pairs are sold each year... is it an ingenious idea supported by a brilliant marketing team or an authentic innovation? We're off to the shops and we'll let you know.
Love Jozi's extended its family
Iconic Jozi t-shirt brand 'Love Jozi'
are over the moon to have found a place to 'call home' in one of
Johannesburg's most vibrant (and one of our personal favourite)
communities, Soweto. The place, Thesis
in Mofolo Village, home to and of the Thesis fashion label, a youthful
brand ingeniously tailor-made for the people of Soweto, 'providing
quality at affordable prices'. It's the brainchild of five creative
youths from Soweto who put their talents together and came up with the
clanger of a concept. Thesis is the only stockist that supplies
the Love Jozi classics from 2 years ago - ranges 5 and 6. We're really
excited for the socio-politically inspired "Xenocentric Range"
launching next week as an exhibition - make sure not to miss it - click
here and read more below on both brands.
In a JOVA exclusive interview, Brad Kirshenbaum, creator of
Love Jozi, got up close and personal with his new extended family:
BRADLEY KIRSHENBAUM: So Mangi told me you guys were hectic at the moment?
NOMBULELO HLOMO: We’re working on our spring/summer 2008 range, we’re hectic but we’re coping…
BK: I’m also hectic, but good-hectic like you.
NH: What you working on?
BK: Also my new range.
NH: Are you showing it at any of the Fashion Weeks coming up?
Soulful Integrated Campaign from Coke Light
Bravo to Coke Light for a stunning sample of product meets art, fashion, travel and shopping in their new "Fashion Flight
" campaign just launched in Belgium and Luxembourg. Sitting at a pavement cafe on a European summer evening, you can't help but gaze at the eye-catching new skin hugging the latest series of Coke Light cans. That's because each graphic is designed by an iconic young female fashion designer representing one of five European cities: Barcelona, Madrid, Berlin, Helsinski and Copenhagen. Consumers are invited to the sublime website
that brings the competition to life through sweet sounds and interaction and great visuals. Read more about this fabulara concept below and watch the ad.
Are Docs making a comeback?
Believe it or not, in the early 90s I once broke my toes squashing my feet into a pair of too-small Doc Martens. But, being young and rebellious, I was proud to show off the skewered digits to all who would be grossed out. A few years later, Docs slipped out of mainstream and were rarely spotted again, save on the faithful goth or punk dresser. Unfortunately, my toes are still wonky. We're wondering if Docs are busy making a comeback,
it's a pity they've followed the now-tired 'customisation' route tried out by so many other shoe brands around the world (even though it's virtual), but hey, if it's not broke, why fix it. See their DMBootdesign
website where two winning designs will be chosen and made into new versions of Docs, sold around the world. "This is your chance to show the world your talent. Choose your canvas: the 8-hole or the 14-hole boot. Use pens, use paint, use whatever. Use your imagination."
SA Fashion to Triumph in Beijing
We think Triumph are up to speed with trends in creative marketing and advocacy: A juicy global competition supporting and exposing South African talent, supported by a blog
. Only criticism, the blog could look a lot better and represent the innate concept of good design. Otherwise they have their viral marketing down.
Triumph, one of the world’s leading lingerie brands, has launched a global design competition, the Triumph Inspiration Award, as part of its commitment to supporting emerging design talent.
Fabulous Pantone Eyewear
The 'world's colour authority' Pantone
have just launched a fabulous eyewear range that matches your clothes - a "Simple idea that brings unlimited colour variation to your face". The frames stay the same but you change the arms to match what you're wearing. Read all about it here
Call for Entry: Far Far Away
T-shirt design competitions are happening all over the globe - here's one from Cape Town: Far Far Away
is a collaboration between fashion label Mingo Lamberti
, sublime design bookshop Biblioteq
and our favourite coffee shop Vida
The challenge is to Design mingo lamberti’s 3rd range of limited t’s - enter by 31st March 08.
Call for entry: T-shirt design for Kenya
is an ethical clothing brand based in Kenya. In an attempt to help with the current crisis they are running a few projects including a fashion show recently held in Nairobi which raised over KSH 200 000 for displaced women and children. They are now running a competition to design a T-shirt that will be sold in TOPSHOP and various other stores worldwide. 50% of all profits are to go to the displaced women and children in Kenya. See the brief below and email Alice for more information: alice [at] lalesso.com
Love Jozi in Winter
We've been following Love Jozi since it's inception in 2005 when design guru Bradley Kirshenbaum
put his design skills to fashion and created his bespoke label Love Jozi
. He started off with a small run of 70 shirts depicting the Johannesburg skyline. Now in its seventh range, the label
has developed a strong following by an interesting mix of consumers –
from South Africans living abroad to trendy teenagers across the
country. Nine stockists supply the range including one in London. Click here to see Love Jozi photo's on JOVAFlickr.
And fly to Love Jozi here