Tag: Customisation

What do you do when you're a brand like Nike Jordan that has so many loyal (obsessive?) fans that you can't do anything wrong? How do you further engage your superbrandfans and increase their desire to continue to be a part of your inner-circle clan, keeping them interested and letting them know that you feel them and appreciate their support? It's simple, raise the bar and create an exclusive VVIP experience for those extra special fans that can never get enough. Pull them into your ranks and give them the brand advocacy 'influencer' stamp of approval and let them feel special. The Nike Jordan Flight club was launched in November 2007, as explained 

Members of the JOVAcommunity will know all about papertoys and flatpack toys from JOVAreport edition 001, here's a fine twist on the concept - doodle box toys.... German website box doodle project has some simple rules: rearrange a box to make any kind of figure or object, and make the most of 'the least'... doodle away in other words, and create a character. Go an do a bit of online doodling for practice first . 

How COOL are these Masai-warrior inspired shoes? Just looking at them makes me feel more comfortable. Based on "Masai Barefoot Technology", the shoes, Swiss shoe designer Karl Müller may be radically challenging the future of shoes with his appealing 'physiological footwear' approach drawn from years of research of Masai and Korean warrior feet and walking (on very hard uncomfortable ground). More than a million pairs are sold each year... is it an ingenious idea supported by a brilliant marketing team or an authentic innovation? We're off to the shops and we'll let you know. 

All marketing roads lead to the second African Experiential Marketing Summit on the 3rd of September at Montecasino, brought to you by Exp and the Marketing Mix. Click on the banner on the top of our website to fly there and read all about it below:

 

The African Experiential Marketing Summit is one of the most respected industry events in Africa for Experiential and Sponsorship marketing. The objective is to provide marketers and advertising agencies with a better understanding of marketing through experiences, rather than relying solely on the more traditional mediums (television, radio, outdoor, etc) in their marketing campaigns. It aims to offer insights, learning and best practices through experiences of respected marketers and marketing campaigns, illustrating how carefully crafted experiential strategies can and have been successfully implemented.

Two powerful but simple creative concepts from the All Blacks branding team for the true team supporters and fanatics, literally bringing the 'customers' even closer to both brands: the (chuffed) sponsor Adidas and the team.

 

1.This is not a jersey, This is a Birthright - if a New Zealand baby was born on the same day as an All Blacks match on the homeground in New Zealand, the baby has 'earned' the right to their very own All Blacks jersey. So Nice.

2. Adiright  - Fans submit their names online which are then printed onto the threads that will make the players shirts using 'state-of-the-art nanotechnology'. Outstandingly nice. Sweet thinking!... and technology...

 

Read all about it here . 

 

We couldn't help but be inspired by this ingenious customisation concept we came upon while weaving through the 'biggest pedestrian shopping area in Europe' in the wonderfully under-rated city of Liège... Belgium. Picture it, an empty minimalist white-washed interior, spotless shelves line the walls bathed in a cool light that entices you to stretch out and pick up one of more than 40 colourful cd boxes on show. Meet BONGO - the only way to give a gift in a hard-to-please world. Each colourful cd box offers a gift equivalent of a set price, that you can choose and present to a fussy friend as a 'gift experience'.  For example, if you would like to give your friend a gift worth R200, you may choose a 'champagne breakfast' box. Inside the box, is a cheque that can be presented at a number of 

 

Bravo to Coke Light for a stunning sample of product meets art, fashion, travel and shopping in their new "Fashion Flight " campaign just launched in Belgium and Luxembourg. Sitting at a pavement cafe on a European summer evening, you can't help but gaze at the eye-catching new skin hugging the latest series of Coke Light cans. That's because each graphic is designed by an iconic young female fashion designer representing one of five European cities: Barcelona, Madrid, Berlin, Helsinski and Copenhagen. Consumers are invited to the sublime website that brings the competition to life through sweet sounds and interaction and great visuals. Read more about this fabulara concept below and watch the ad.

Not Only has Love Jozi launched their brand new gorgeous website - *click here* to play and shop - but they've also created a must-have wallpaper range in collaboration with Shoote. Now you can blaze Jozi city across your office space or home with real style thanks to the inspired designs of Brad Kirshenbaum.  Get in there fast, don't say we didn't tell you first.  Another big ups too to Love Jozi who are getting hands on with the devastating 'refugee/xenophobia/racism' crisis in Jozi and donating over 100 t-shirts. They're calling on Jozi citizens to join the March this Saturday morning 28th May at 9am. www.lovejozi.co.za

Believe it or not, in the early 90s I once broke my toes squashing my feet into a pair of too-small Doc Martens. But, being young and rebellious, I was proud to show off the skewered digits to all who would be grossed out. A few years later, Docs slipped out of mainstream and were rarely spotted again, save on the faithful goth or punk dresser. Unfortunately, my toes are still wonky.  We're wondering if Docs are busy making a comeback, it's a pity they've followed the now-tired 'customisation' route tried out by so many other shoe brands around the world (even though it's virtual), but hey, if it's not broke, why fix it. See their DMBootdesign website where two winning designs will be chosen and made into new versions of Docs, sold around the world. "This is your chance to show the world your talent. Choose your canvas: the 8-hole or the 14-hole boot. Use pens, use paint, use whatever. Use your imagination."

Flogo 's are logos that look like clouds and can fly. Yip - it's for real. "In the late 1990's, two international special effects inventors, Francisco Guerra and Brian Glover, wondered what would happen if they could make clouds into shapes. SnowMasters research and development facility in northern Alabama became the home of what is now known as Flogos -Logos that Fly!" The Flogos are made from a soap, foam and gas combination and can last for a few minutes up to an hour, They can travel over 15 kilometres and go as high as 20000 feet.

They even come in three sizes and will soon be coming in different colour tints too. Ah, that made our Friday.