Tag: Ambient

Since we stumbled onto the beautiful concept that is Reverse Graffiti , the world just seems like a better place, filled with so much potential. Walking around now looking around, the cities' dirty stained walls all cry out for this one-of-a-kind temporary artwork. If we had a list of our favourite urban concepts, this would definitely be in the top three ideas. It's simple: brilliantly skilled artists CLEAN dirty surfaces to create Graffiti. Make sense? See the picture of the skulls from the Brazillian Reverse Graffiti artist Alexandre Orion above? The skulls (which took TWO WEEKS to 'clean') are simply where he's cleaned away all the dirt, grime and mess of the tunnel wall. Under much duress from cops.Absolutely Breathetaking. Click here to find out more and take your time to go through at least the top three names - on each of the links you can watch a video of their work. NICE!!!! So Nice. ahhh. Flickrpics. This made my week. Now if only we can convince some of the useless taggers around to use their fingers and some spit....

 

Two powerful but simple creative concepts from the All Blacks branding team for the true team supporters and fanatics, literally bringing the 'customers' even closer to both brands: the (chuffed) sponsor Adidas and the team.

 

1.This is not a jersey, This is a Birthright - if a New Zealand baby was born on the same day as an All Blacks match on the homeground in New Zealand, the baby has 'earned' the right to their very own All Blacks jersey. So Nice.

2. Adiright  - Fans submit their names online which are then printed onto the threads that will make the players shirts using 'state-of-the-art nanotechnology'. Outstandingly nice. Sweet thinking!... and technology...

 

Read all about it here . 

 

We love this. Australians look a little suprised by the pride and joyful enthusiasm shown by the only 4 Ghanains living in Sydney, Australia. But seriously, four Ghanains based in Sydney wanted to support their national soccer team that played a friendly match this weekend in Oz, unfortunately there were only four of them so not enough to make up the entire G H A N A. Their genius performances at the airport and downtown offered passers-by the chance to join their gang and become the missing H in Ghana. Watch the video below to understand the sheer brilliance behind their simple idea. Thanks for carrying the true African spirit so far! Big thanks to Adverblog. 

 

Those members of the JOVA community that received edition one of our JOVA report in February, will be familiar with the improvisation troupe ImprovEverywhere and the wacky and wonderful social missions they put together. Their "Frozen" people installations have spread throughout the world and a 'frozen flash mob' nogal took place in Brooklyn Mall, Pretoria - watch the video below. Their recent project 'Meet a Black Person' is a tongue in cheek project that's also really worth checking out and is in line with a number of worldwide initiatives aimed at breaking down barriers between people and getting them to say 'Hello'. 

In the tongue-in-cheek video, a 'Black guy' sets up a stall in the lily white town of Aspen, Colorado where more than 90% of the population are apparently 'white', with a sign that says: 'Meet a Black Person' - set to Snoops "Nothing but a G thing", the conversations go something like: "nice to meet you there Black person", "Congratulations on breaking the colour barrier." See both video's below. 

Sounds like the wallflower World of Beer as we knew it is no longer as VWV and partners transform the one dimensional tourist spot into a 3D surround sound experience.  Multi-disciplinary creative teams are a growing phenomenon the world over, we imagine a 'communications rejuvenation' project was an interesting challenge for an experiential communications company that largely works with temporary communications models and platforms, we wish we had been a part of the team!  At R25 entry, get down to Newtown and soak up the World of Beer, see VWV's JOVAphoto story of the World of Beer here .  Read all about the VWV approach as they rose to the task:  In today’s modern world, marketers are faced with many challenges. Not only are consumer segments and tastes markets fragmenting faster than ever before, but the traditional advertising principles are no longer producing the results as they used to. This is most likely due to the considerable product, communication and channel clutter the market is facing.

German agency Jung von Matt put together a rather gory but highly effective guerilla marketing campaign to promote 'the exclusive thrillers and horror films aired on 13TH STREET NBC', a TV station.

The toilet of a nightclub in Hamburg was specially prepared for unsuspecting visitors. As they enter the bathroom, the light mysetriously goes out and the room becomes bathed in black UV lights that reveal the remains of a bloody crime scene of blood, guts and gore - smeared across the floor and walls. The payoff line was "See what others dont's see. 13TH STREET. The Action and Suspense Channel". Watch the Youtube video below.

Adverbox points us to this clever ambient campaign from Louw Bull in Cape Town put together for Russian Bear - entitled 'Propaganda', the posters that were put up in mens loos appear to carry messages in cyrillic - but once you check them out in the mirror, you realise you can read the anti drink-drive message. Have another. Not.

Clever idea for a Conservation client with a tight NGO budget wanting to raise awareness of melting icecaps: Ice Sculptures of Polar bears and penguins were positioned around Bogota, Columbia accompanied with a floor sign that directed the over 8000 public that managed to see them before they melted, to the website. Huge increase in website hits and over 1500 emails from people wanting to get involved in preventing global warming according to ADgoodness .

It's not in SA yet but it should be. Affordable (wonderful) home decor and accessory shop Ikea has 'decked out a monorail' compartment, literally immersing the thousands of rail commuters inside of an Ikea decorated world. Brilliant. 

 

Read all about it at Asdlabs . 

Great ambient marketing concept from Pepto Bismal - washing machines at a laundry reflect the internal goings on of a stomach. "No matter what you throw in your stomach, pinks got you covered."  Colors of Ads .