PICNIC 08
SA Tourism talks to YouTube Users
127542812_7c63f0f5cf.jpgI've been teaching in a high school in Europe for a few months now, I was recently asked by a colleague to come in and speak to her class about tourism in South Africa. The idea is that the students would be inspired by my talk and then create their own projects as imaginary visitors to the country, each describing their journey. It's not far off from South African Tourism's  recently launched initiative that invites YouTube (and others) users to put together an advert for the country, expressing their 'craziest' impressions of the place. This should make for a fun project, as some of the questions I get asked about South Africa reveal just how blurry and mysterious our continent and people are to the rest of the world. The video's are then posted on their YouTube channel for the next three months and the ones that get the most hits win an all-expenses paid holiday to South Africa. Nice thinking SATourism, exposing the cliches and stereotypes of our country (wonder if anyone will make a video not staring a lion, hungry looking kids or thorntrees) while trying out a great experiment in talking directly to your audience through social media. Read all about the competition here on TravelWires , see the YouTube channel here or simply enter here .  We invite you to get creative and inspire you with our photo from DVDMerwe of 'Ronnie's Sex Shop ' on Route 62 in the Cape. 




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