Thanks to Trendsspotting for the thought-provoking post on the purchasing and renaming of a Japanese park by Nike. The article highlights the backlash voiced by bloggers throughout Japan who are clearly upset at the 'uncaring' brands move. The bloggers' wide-sweeping reactions reinforce the power of blogs and the far-flung ramifications bloggers and their followers can have on a brand's social behaviour and perception. I mean, we're posting it too, thousands of miles away. Read all about it here:: We have reported time & again , Nike is falling apart in social media buzz . Latest in the spate is renaming Miyashita Park , a public park in central Tokyo , into ‘Nike Park’ in order to build a skate park . The park currently houses 34 homeless people in tarpaulin shacks who collect recyclable rubbish and sell it per piece. However, with the transfer of rights to Nike to create Nike Park, the homeless people will be required to find a new space.