All marketing roads lead to the second African Experiential Marketing Summit on the 3rd of September at Montecasino, brought to you by Exp and the Marketing Mix. Click on the banner on the top of our website to fly there and read all about it below:

 

The African Experiential Marketing Summit is one of the most respected industry events in Africa for Experiential and Sponsorship marketing. The objective is to provide marketers and advertising agencies with a better understanding of marketing through experiences, rather than relying solely on the more traditional mediums (television, radio, outdoor, etc) in their marketing campaigns. It aims to offer insights, learning and best practices through experiences of respected marketers and marketing campaigns, illustrating how carefully crafted experiential strategies can and have been successfully implemented.

This year’s agenda again features a fantastic mix of top international and local industry leaders, including:
 Bernd Schmitt
Best selling author of “Experiential Marketing” and “Customer Experience Management”, and CEO of The Ex Group. Having sold more than 100,000 copies his books are recognised as the reference work of the exciting experiential category. 
Mr Schmitt’s summit presentation will illustrate how an attractive customer experience is critical for differentiating brands, benchmarking and illustrating how iPod, Mini, and Singapore Airlines utilise experiential marketing.