Two powerful but simple creative concepts from the All Blacks branding team for the true team supporters and fanatics, literally bringing the 'customers' even closer to both brands: the (chuffed) sponsor Adidas and the team.

 

1.This is not a jersey, This is a Birthright - if a New Zealand baby was born on the same day as an All Blacks match on the homeground in New Zealand, the baby has 'earned' the right to their very own All Blacks jersey. So Nice.

2. Adiright  - Fans submit their names online which are then printed onto the threads that will make the players shirts using 'state-of-the-art nanotechnology'. Outstandingly nice. Sweet thinking!... and technology...

 

Read all about it here .